Listen closely,
and the world reveals its secrets

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LabIQ.

LabIQ empowers researchers in their qualitative work by streamlining labor-intensive processes, enabling teams to focus on insights and informed decisions with greater efficiency and depth. With time-saving automation, seamless data integration, and multilingual support, LabIQ delivers powerful insights quickly—helping researchers accomplish more without compromising quality.
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Social listening.

Rubiklab's Social Listening service is about more than data - it is about unlocking the human experience. We believe that true insights come from understanding the people behind the numbers, and our mission is to help you make a genuine impact on the lives of your customers.
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Optimize your qualitative research with LabIQ

Save time with automated processes

LabIQ reduces manual effort by automating time-consuming tasks like transcription, allowing researchers to cut their analysis time significantly. Clients report saving at least 50% on their first project alone, enabling them to focus more on interpreting results and strategic decision-making.

Effortless multilingual support

With LabIQ’s support for over 50 languages, researchers can handle global studies seamlessly through automated transcription and translation. This feature provides consistent, culturally nuanced insights, eliminating the need for multiple tools and simplifying the process of working across languages. LabIQ’s multilingual capabilities make it easier to manage global research efficiently, saving both time and resources.

Analysis with relevant topics

LabIQ allows researchers to incorporate key topics from their discussion guides, ensuring that the analysis aligns with project objectives. This structured approach saves time and keeps the focus on relevant themes, allowing for a more organized and goal-oriented analysis.

Transparent, reliable insights

LabIQ enables researchers to validate insights against the original data, providing clarity and transparency. By combining trusted analytical methods with AI-enhanced tools, LabIQ supports researchers in delivering robust, data-driven findings without replacing their expertise.
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Elevate your social listening strategy

Elevate your social listening strategy

Enhance legacy data with a layer of fresh, timely context

Traditional tracking studies provide robustness, but their static nature can miss the rapidly shifting nuances of today’s world. Rubiklab integrates social listening into these studies, adding a layer of dynamic context. This combined approach catches emerging signals to keep your data relevant in a fast-paced societal and business landscape.

Methodology for Niche/Sensitive Studies

Traditional quantitative surveys can struggle to fully grasp the intricacies of niche audiences or navigate sensitive subjects, especially when delving into societal or medical issues. Questioning audiences directly about these matters can sometimes miss the mark. By observing spontaneous conversations in their natural settings, we tap into a wellspring of authenticity, capturing raw and genuine responses that traditional methods might overlook.

Inform ad hoc research initiatives with social data

When it comes to conducting ad hoc market research projects, Rubiklab offers a valuable suite of services. Whether it's before initiating a study to identify crucial questions, or after completing the project to gain insights into potential biases in the data, or even as an alternative to traditional desk research, Rubiklab's approach enhances your research endeavours. Our dynamic methods keep pace with the evolving intricacies of today's world, ensuring that your data remains relevant in an ever-changing landscape.

Automate redundant tasks to get more value from your data

Explore our all-encompassing suite for both qualitative and quantitative research. We offer precision in transcriptions & translations across 50+ languages, advanced auto-coding, and stringent survey data validation. We delve into our clients' workflows, identifying pain points and transactional hurdles. Our mission? Engineer solutions that reduce manual tasks and amplify the quality of results.
Let us demonstrate how integrating social listening can benefit your organization. The possibilities are boundless when you incorporate this dynamic data source into your market research toolkit.
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