Founded in 2022 in London, Rubiklab was born from a vision to transform how organizations understand and connect with their audiences. Research often felt trapped in silos—valuable insights buried in disconnected data, teams bogged down by processing instead of analyzing, and decisions skewed by incomplete or biased information.

We believed there was a better way. Building on decades of market research expertise, we created a unified approach that combines multiple sources of truth, delivering reliable, comprehensive insights.

At our core, we believe that the best work happens when we combine human understanding with smart technology—not by replacing people with machines. This belief shapes everything we do through three main principles:

• People first: We build tools that work for people, not the other way around. Technology should make life easier and insights clearer, helping everyone from analysts to executives do their best work.
• Always curious: We love asking "why?" and "what if?" These questions drive us to dig deeper, think differently, and find insights that others might miss. It's not just about having data—it's about truly understanding what it means.
• Data diversity: Just like understanding a person means knowing their whole story, understanding a business challenge means looking at it from every angle. We bring together different types of information to help our clients see the full picture, not just part of it.

What makes Rubiklab unique is our rare combination of technical excellence and market research expertise. Our team brings together specialists who don't just understand code and algorithms, but also grasp the nuances of brand positioning, consumer behavior, and strategic insight development.

This blend of technical and consultative skills allows us to speak both languages—technology and business—creating deeper, more meaningful partnerships with our clients. From our AI specialists to our design team, each member contributes unique perspectives that help us push boundaries while staying grounded in practical solutions.

When we started Rubiklab, we set out to change how people work with data—to make it less about crunching numbers and more about understanding stories. Today, that mission continues to drive us forward.

We're constantly working to make research simpler, insights clearer, and decisions better. Not because we love technology (though we do), but because we love seeing our clients succeed. When they can spend less time wrestling with data and more time using it to make better decisions—that's when we know we're doing our job right.